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Be! - inspiring girls to become entrepreneurs  
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Project Need: $115,000
Funding
to Date:
$4,392 (%)
As of Nov 02 15:42 2009
Theme: Microfinance
Country: India [View country profile] info
Sponsor: Ashoka Innovators for the Public
Project duration: 3 Years

Project's focus area: Communication, education, media series to inspire children to go to school & BE! entrepreneurs.
Project Needs and Beneficiaries

In 2020 there will be over 210 million unemployed people in India, 50% will be below the age of 30 and currently half of them are dropping out of school. And, even if they are staying in school, they are not learning skills to be able to create their own opportunities. Entrepreneurship is imperative to fill this gap. Targeting children from families living on less than 2 USD/day, i.e. 41% of India, BE! gives girls and boys the entrepreneurial skills they need to fulfill their potential.

Activities
BE! storybooks – reach 5 million school-going children in one state. Movies, BE!’s 13-part television series to be aired on national television. Radio, BE!’s 13-part radio series in four languages will reach children who do not have access to TV.
Expected Outcomes
Be! will reach over 50 million girls over the next 5 years through schools, TV and radio networks. Be! makes girls realise they already have the skills to create sustainable business models that change the world.
Project Message
Be! inspires millions of girls to believe in their potential to change their lives & the world around them, by choosing to become entrepreneurs. It is our most exciting and important project ever
- Lisa Heydlauff, Director & Founder Going to Schoo
Project Contact

Lisa Heydlauff,
Director

D-12/A Kailash Colony
Ground Floor
New Delhi, 110048
India
91-11-41739945-48
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