Be! - inspiring girls to become entrepreneurs

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Project Need: $115,000

Funding
to Date:

$4,392 (%)
As of Nov 02 15:42 2009

Theme: Microfinance

Country: India [View country profile]

Sponsor: Ashoka Innovators for the Public

Project Information

Project duration: 3 Years

Project's area of focus: Communication, education, media series to inspire children to go to school & BE! entrepreneurs.

Project Needs and Beneficiaries

In 2020 there will be over 210 million unemployed people in India, 50% will be below the age of 30 and currently half of them are dropping out of school. And, even if they are staying in school, they are not learning skills to be able to create their own opportunities. Entrepreneurship is imperative to fill this gap. Targeting children from families living on less than 2 USD/day, i.e. 41% of India, BE! gives girls and boys the entrepreneurial skills they need to fulfill their potential.

Activities

BE! storybooks – reach 5 million school-going children in one state. Movies, BE!’s 13-part television series to be aired on national television. Radio, BE!’s 13-part radio series in four languages will reach children who do not have access to TV.

Expected Outcomes

Be! will reach over 50 million girls over the next 5 years through schools, TV and radio networks. Be! makes girls realise they already have the skills to create sustainable business models that change the world.

Project Message

Be! inspires millions of girls to believe in their potential to change their lives & the world around them, by choosing to become entrepreneurs. It is our most exciting and important project ever
- Lisa Heydlauff, Director & Founder Going to Schoo

Project Contact

Lisa Heydlauff,
Director
D-12/A Kailash Colony
Ground Floor
New Delhi, 110048
India
91-11-41739945-48

Resources

Organization's Overview


Going to School Fund D-12/A Kailash Colony Ground Floor New DelhiNew Delhi110048 India 91-11-41739945-48 Organization's Homepage

Organization's Mission

Going to School (GTS) is a non-profit trust that creates media for children to make going to school relevant to their lives & most importantly, lots of fun. GTS raises funds to create media for underprivileged children in India. GTS partners with organisations where there is a potential for systemic change towards improving quality of education & reaching out to most vulnerable. GTS works with public/private sector to ensure that the media reaches millions of children across India free of cost.

Organization's Programs

10 books & 9 movies in regional languages, Girl Stars – 15 movies & books creating icons of girls who changed their lives by going to school; BE! a media series, inspire children to be entrepreneurs.

Organization's Current Projects on GlobalGiving

Be! - inspiring girls to become entrepreneurs

Going to School in India - Mini-Books for Children

Organization Statistics		Financial Statistics
Lisa Heydlauff, Director, Creator Founded in 2003 Employees: 15 Volunteers: 5		Other funding sources: UNICEF, Plan International, Ashoka Innovators for the Public, POGO, HSBC, BHP Billiton, Navodaya Foundation, Bharti Foundation, Global Fund for Children, Nike Foundation & ICICI's IFMR Trust Religious Affiliation: None

Personnel Overview

Lisa Heydlauff - Director

Lisa Heydlauff founded GTS in 2003 believing that media could change the way children go to school. Lisa grew up in UK, USA & Canada, & now calls India home. Changing schools frequently gave her the idea that children around the world could understand each other through the shared experience of going to school. Lisa was a teacher in London, then moved to India, worked for UNICEF & then began GTS.