Redesigning Destinies: Women Changing Their WorldsKeep Up-to-Date
Expansion projectBy Sharon Wallace - Director of Development, June 04, 2007 09:02 AM
MarketPlace is beginning an exciting new enterprise aimed at providing more artisans with secure employment. For 20 years MarketPlace has produced woven cotton clothing inspired by the unfitted styles ofIndia and featuring traditional dye techniques and designs. Now we are planning to expand our product line to include knit cotton garments. These new items of clothing will have a more fitted and fluid profile which will coordinate well with our current line and also offer a fresh fashion option for customers. These new styles should attract more customers and help the artisan cooperatives to stay competitive. MarketPlace also plans to enter the T-shirt market offering an attractive alternative to organizations and schools uncomfortable with purhasing T-shirts made in factories which do not meet Fair Trade standards for humane working conditions. The artisans are now preparing to purchse the specialized sewing and cutting machines needed to work with knit fabric. They will also require training in dyeing and sewing techniques for knits, as well as design guidance. The artisans are looking forward to meeting the challenges of learning new skills and taking advantage of the opportunities which they will open up. |














