Why this Project is Important

Potential Long Term Impact

The project will create the following sustainable results within 1 year: •$10,000 increase in client sales •$2,000 increase in profits •$1,000 increased purchases from suppliers •50 small producers with increased sales

Project Message

“There is now a network of farmers who depend on my business. I am now exploring export markets and have sent samples overseas...TechnoServe has opened a world of possibility."
- Rosario Silva, TechnoServe assisted entreprenuer in Peru

Who is Running This Project

Contact

Jessica Joye,
Marketing Communications Coordinator
1800 M St NW
Suite 1066 S Tower
Washington, DC 20036
United States
202-785-4515
Email:

Project Sponsor

TechnoServe

Organization

Learn more about TechnoServe and the project team.

TechnoServe's Current Projects on GlobalGiving

Promote Youth Entrepreneurship in Africa	Support Smallholder Coffee Farmers in Tanzania	Help Adolescent Girls (15-24) Develop Businesses	Reduce poverty in rural Nicaragua
Help Kenyan Dairy Farmers Increase Their Income

Where this Project is Located

Country

This project is located in Peru and can also be found under Economic Development.

For more information about Peru, read the Human Development Report on Peru or the Wikipedia entry for Peru.

When this Project was Updated

Last Updated

This project was last updated on May 25, 2007.

Date Added to GlobalGiving

This project was added to the GlobalGiving project catalog on August 10, 2006.

Latest Update from the Field

Beneficiary Update

By Reid Wilson - Development Coordinator, May 25, 2007 09:54 AM

Rosario Silva’s Ecoserranita is a small jam-making operation that uses native Peruvian fruits. At the onset of TechnoServe’s assistance, Rosario’s business was not large or profitable, but it did provide 30 cents a day on which she and her son could survive.

Rosario knew that her business could be much bigger, but the risks were too great for her to proceed. She lacked the business skills to develop a growth strategy. And with interest rates at 30%, there was little margin for error for an entrepreneur living on less than a dollar a day with a family to support.

TechnoServe soon recognized Rosario’s entrepreneurial potential and worked with her to develop a business plan, improve operational procedures, secure financing and increase profitability. The business boomed, and within two years, Rosario was earning net profits of $20,000 per year.

Rosario’s business success has had far-reaching effects in Cajamarca. Sixty-eight small-scale farm families are now receiving an income supplying native fruits for her business. “I have a responsibility that extends beyond my own family now,” Rosario says with a smile. “There is a network of farmers who depend on my business.”

What will happen when TechnoServe leaves? Rosario doesn’t seem worried. “I am now exploring export markets and have sent samples overseas. I’m also analyzing new product lines and retail opportunities in Lima. TechnoServe has opened a world of possibility.”

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