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Ending Child Labor, One Industry at a Time
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Summary
Rugmark's awareness campaign, "The Most Beautiful Rug," delivers the message to rug companies and end-consumers that a rug made by a child's hands is ugly no matter what it looks like.
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Received $1,565 from 20 donations from people like:
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More Information About this Project
Project Needs and Beneficiaries
While the goal is to increase market share of certified rugs to 7 percent, these figures have faces behind them. For every percentage point achieved, 750 children are rescued from the workplace and 1,000 more are saved from entering. In addition, the proceeds from the sale of Rugmark certified rugs supports rescued children enroll in schools, receive vocational training, and eventually, go on to job placement.
Activities
Through advertising, participation in trade and consumer events, and an online program, everyone who sets out to buy a handmade rug will know about the scourge of child labor and the Rugmark alternative.
Funding Information
Total Funding Received to Date: $1,565
Remaining Goal to be Funded: $28,435
Total Funding Goal: $30,000
Additional Documentation
This project has provided additional documentation in a Microsoft Word file (projdoc.doc).
Resources
Why this Project is Important
Potential Long Term Impact
"The Most Beautiful Rug" three-year campaign will ensure the safety and education of 3,800 children and prevent the exploitation of 5,500 more. Ultimately, Rugmark believes it can end child labor on an industry-wide basis in the next decade.
Project Message
We're living in a generation of solutions. RugMark is a solution and has proven that exploitative child labor can be ended.
- Mr. Charles Lyons, Former President, US Fund for UNICEF
When this Project was Updated
Last Updated
This project was last updated on June 09, 2008.
Date Added to GlobalGiving
This project was added to the GlobalGiving project catalog on December 15, 2006.
How Else You Can Help
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