Ending Child Slavery in the Carpet Industry
Summary
RugMark's "Most Beautiful Rug" campaign exposes the hidden world of child slavery and leverages peoples’ compassion and consumption to quell demand for child-made rugs from South Asia.
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Received $1,565 from 20 donations from people like:
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More Information About this Project
Project Needs and Beneficiaries
The goal of "The Most Beautiful Rug" campaign is to increase market share of RugMark certified child-labor-free rugs from 1.5 to 7 percent by the end of 2009. For every percentage point achieved, 750 South Asian children are rescued from the workplace and 1,000 more are saved from entering. In addition, the proceeds from the sale of RugMark rugs enables rescued children to enroll in schools, receive vocational training, and eventually go on to job placement through RugMark-supported services.
Activities
RugMark will open consumers' eyes to the hidden world of child slavery through editorial, PSAs, events and online strategies, so that everyone who sets out to buy a handmade rug will know about the scourge of child labor and the RugMark alternative.
Funding Information
Total Funding Received to Date: $1,565
Remaining Goal to be Funded: $28,435
Total Funding Goal: $30,000
Additional Documentation
This project has provided additional documentation in a Microsoft Word file (projdoc.doc).
Resources
Why this Project is Important
Potential Long Term Impact
The three-year project will ensure the safety and education of 3,800 children and prevent the exploitation of 5,500 more. End consumers and rug companies will learn about child labor and the RugMark alternative, contributing to systemic change
Project Message
"It's something to take a carpet child and make him a capable, strong citizen of a nation. That is the importance of RugMark."
- Jyoti, RugMark Inspector, Nepal
Who is Running This Project
Contact
Nina Smith,
Executive Director, Rugmark Foundation USA
2001 S Street NW, Suite 430
Washington, DC 20009
United States
202-234-9050
Email:
Project Sponsor
Organization
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RugMark Foundation (USA) 2001 S Street NW, Suite 430 Washington, DC 20009 United States 202-234-9050 http://www.rugmark.org |
Learn more about RugMark Foundation (USA) and the project team.
Where this Project is Located
Country
This project is located in 
United States
and can also be found under 
Human Rights.
For more information about United States, read the Human Development Report on United States or the Wikipedia entry for United States.
When this Project was Updated
Last Updated
This project was last updated on June 09, 2008.
Date Added to GlobalGiving
This project was added to the GlobalGiving project catalog on December 15, 2006.
Latest Update from the Field
2007 Audit
By Rebecca Shaloff - Development Officer, June 09, 2008 06:10 PM
For supporters of RugMark interested in knowing more about our 2007 financial statements, please feel free to browse through our recently completed audit.
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