Mobile Rede Jovem: SMS for social change in Brazil
Summary
Mobile Rede Jovem Project sends daily SMS with: job opportunities, cultural and sports events, courses, activities and free public services to 500 boys and and girls from poor communities in Brazil.
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Received $582 from 4 donations from people like:
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(Anon.)
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More Information About this Project
Project Needs and Beneficiaries
In Brazil, only 25% of the population have access to internet, but 68% have mobile phones. 70% of these phones are from low-income and young people. At this time, the project has already benefited 500 boys and girls. Now we want to benefit 100 new boys and girls from one of the biggest favelas in Rio de Janeiro, Brazil, "Complexo do Alemão". This is a very poor area, and the beeneficiaries are residents, from 17 to 24 years old, high school students or those who left the school to find a job.
Activities
-Rede Jovem Program establishes partnerships with community based NGOs -Young people apply to receive the service -Rede Jovem content team searches opportunities and send, via SMS for registered users -Each boy/girl receives 1 free SMS per day.
Funding Information
Total Funding Received to Date: $582
Remaining Goal to be Funded: $21,418
Total Funding Goal: $22,000
Additional Documentation
This project has provided additional documentation in a PDF file (projdoc.pdf).
Resources
Why this Project is Important
Potential Long Term Impact
500 youth that participated increased their frequency of attendance at sporting, cultural and educational events by 20%. Many youth could, for the first time, receive identification documents. The project website has 2,000 hits per day at times.
Project Message
Each time information is a decisive instrument in strengthening youth. Access to quality information expands opportunities for growth, work and leisure for young people.
- Alice Gismonti, Former Project Coordinator
Who is Running This Project
Contact
Natalia Santos
Executive Coordinator
Rua Lopes Quintas, 211
Rio de Janeiro, 22460-010
Brazil
+55 21 3874-5544
Email:
Project Sponsor
Organization
Rede Jovem - Youth Net /Comunitas
Rua Lopes Quintas, 211
Rio de Janeiro,
RJ
22460-010
Brazil
+55 21 3874 5544
http://www.redejovem.org.br
Where this Project is Located
Country
This project is located in 
Brazil
and can also be found under 
Technology.
For more information about Brazil, read the Human Development Report on Brazil or the Wikipedia entry for Brazil.
When this Project was Updated
Last Updated
This project was last updated on November 6, 2009.
Date Added to GlobalGiving
This project was added to the GlobalGiving project catalog on August 18, 2008
Latest Update from the Field
A postcard from Mobile Rede Jovem: SMS for social change in Brazil
By Marisa Glassman - visitor, July 28, 2009 03:46 PM
"I had such a lovely morning visiting with the ladies (and one gentleman) at Rede Jovem! They truly have their finger on the pulse of what is important to Brazilian youth, and have found innovative and effective ways to reach them.
"Rede Jovem, which was started in 1999, began as an organization bringing technology to youth via computer labs and technology centers. But because of the relatively small amount of Brazilian youth who do not have regular access to computers or the internet, and the ever-growing proportion of Brazilian youth who have access to mobile phones, Rede Jovem decided to expand their services to SMS text messaging. Through outreach in local communities, Rede Jovem finds youths (ages 15-24) who are interested in entering the job market but do not have the skills or means to do so. Interested youths sign up and create profiles of the types of jobs and information they’re interested in receiving, and the Rede Jovem team sends them information about employment opportunities, vocational training, and other issues relevant to their interests and needs.
"Rede Jovem has figured out a way to successfully use a medium that many large corporations have yet to use effectively: SMS text messaging. This low-cost but highly effective and direct means of communication can really benefit from your continued support. I was very impressed with their work overall and am so happy to have met them in person. "
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